About Us

Our Beginnings and Who We Are Today…

Seelye Auto Group is celebrating 60 years of business this year serving the communities of Southwest Michigan and beyond since 1963. Our 4 stores specialize in making the process easy and completely transparent. We give customers many different options to choose from in our sales and service departments that focus on the speed, convenience and ease of doing business with us. Our Auto Group offers New and Certified Preowned programs with Chrysler, Dodge, Jeep, Ram, Kia and Ford vehicles.

When it comes to preowned inventory, our selection of high quality vehicles covering a wide range of makes and models will not disappoint! Our highly trained professionals are eager to assist you with questions regarding leasing, reserving a new vehicle or financing that may apply. We believe in treating ALL customers with respect and understand each customer is unique in their specific needs being met for the best experience possible. We also have one of the largest volume Fleet/Commercial departments in West Michigan, offering non-conventional retail options that may apply to businesses, schools, government agencies or non-profit organizations.

Our Service and Parts Departments continue to grow by offering new ways to serve you with a better experience! Our Parts Department offers both wholesale and retail services. They can help with in-stock or ordered Accessories to customize many different types of vehicles! We also offer Pickup and Delivery along with loaner/rental programs to accommodate when inventory is available. Recently, we were one of the first in our area to commit to a Mobile Service Unit that gives us the ability to schedule specific work off site with a Certified Technician at your business or home! We look forward to continuing to find opportunities that make servicing your vehicle with us easier and more convenient!

Our Philosophy…

Seelye Auto Group is family owned with 3 generations of strong leadership in our business and community. Starting with our founder, Donald J Seelye, his sons Mike and Pat Seelye, and grandson Mickey Seelye, our pledge to being involved and giving back to our community has always been a priority. With the vision and leadership of Mike Seelye, this year marks the 25-year anniversary celebrating the Donald J Seelye and Steven Little Tyler Memorial Golf Classic. Proceeds from this event are distributed to the American Cancer Society for continued research and financial relief to those in need.

Recently, our Auto Group made the decision to join the small percentage of family owned dealerships in the country who no longer pay their salespeople commissions. In doing so, we are confident the customer experience will go to the next level with true professionals focused on what’s best for your needs. They will now be compensated on volume and customer service metrics we believe will closely align with the best interest of the customer. This is designed to have a specific focus on the speed, convenience and transparency of our process that we hope stands out to customers in ways they could have never imagined! We also offer one of the best money-back and buy-back guarantees in our industry to give you peace of mind in making the right decision without the pressure.

Seelye Auto Group Dealerships

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